[meteorite-list] Sponsored met adds in google search

From: Rob Holcomb <rob.holcomb_at_meteoritecentral.com>
Date: Thu, 3 Feb 2011 20:03:18 -0800
Message-ID: <9D528F46888346348F36F2DD016A1F57_at_ATTHEFARM>

Ditto! Adwords, FaceBook ads and LinkedIn ads all add up and I was running
out of money. So no more advertising until the economy picks up again.
Though it is disingenuous to lump Google in with the rest since I actually
got traffic from Google.

I have 3 Kilos of classified chondrites if anyone is in the market for a big
boxful of rocks? From a small country between the Red Sea and the Persian
Sea.
Rob
Http://www.rholcomb.com

      Rob Holcomb ... PO Box 1306
      650-223-4757 ... Palo Alto, CA 94302

--------------------------------------------------
From: "Meteorites USA" <eric at meteoritesusa.com>
Sent: Thursday, February 03, 2011 7:49 PM
To: <meteorite-list at meteoritecentral.com>
Subject: Re: [meteorite-list] Sponsored met adds in google search

> Melanie, You're talking about Google Adwords. It's the advertising program
> that shows vendor ads (sponsored ads) in the right had column when you do
> a Google search. It's based on keywords, and/or keyword phrases, and what
> any vendor "bids" on those keywords. Some dealers may or may not be
> running their ads during the show, or may have cut back on their daily
> budget. MikeG is right, it could be economic. I think it's a
> combination... Vendors bid on keywords and "Pays Per Click" every time a
> user clicks the ad. It's rightly called PPC advertising, and how Google
> makes BILLIONS!
>
> Type in "How to make money online" in Google and you'll be bombarded with
> Adwords ads in the right hand column of most any browser. However type the
> single keyword "chondrite" and it shows nothing, or only 1 or 2 ads at
> random. This is because not many people/vendors are bidding on that
> keyword. Type in "Meteorites for Sale" and a few more results show up.
>
> The reason my Meteorites USA does not show any more in the "Sponsored Ads"
> column, is because I turned off my Adwords ads. ;) It's not cheap, and it
> was only pulling 25-100 visits per day. I get 5-10 times that traffic
> through organic search each day, so it's pointless for me to run my ads
> constantly unless I have a special promotion.
>
> Also, Tucson Show is going on right now. Meteorite dealers may have turned
> off their ads while they are at the show.
>
> Hope this helps...
>
> Regards,
> Eric
>
>
>
> On 2/3/2011 7:13 PM, Melanie Matthews wrote:
>> It would be nice if when one punches in the key words: "meteorite",
>> "chondrite",
>> "chondrule", "achondrite", "pallasite", "Martian", "Lunaite", etc...that
>> a
>> sponsored link (or links) would appear in the upper right of the page to
>> online
>> stores that sell mets such as "Meteorites USA", "Meteorite Market", and
>> so
>> forth.. In fact think I remember a few years ago that was the case, but
>> what
>> happened? Search those keywords now and nothing comes up other than
>> search
>> contents..
>>
>>
>> -----------
>> -Melanie
>> IMCA: 2975
>> eBay: metmel2775
>> Known on SkyRock Cafe as SpaceCollector09
>>
>> I eat, sleep and breath meteorites 24/7.
>>
>>
>>
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Received on Thu 03 Feb 2011 11:03:18 PM PST