[meteorite-list] Free Giant Shrimp!

From: Ron Baalke <baalke_at_meteoritecentral.com>
Date: Thu Apr 22 10:32:53 2004
Message-ID: <200403251722.JAA29309_at_zagami.jpl.nasa.gov>


Press Release



Long John Silver's President Calls Discovery
"One Small Step for Man, One Giant Leap for Giant Shrimp"

March 24, 2004

announcement of evidence of the past presence of "a body of gently
flowing saltwater" on Mars is big news for America, and giant news
for seafood fans.

In January, Long John Silver's offered to give America free Giant
Shrimp if NASA found conclusive evidence of an ocean on Mars. To
celebrate the success of NASA's Mars Rover project, the company
is going to give America free Giant Shrimp on Monday, May 10.

"This is the big announcement that Long John Silver's has been
waiting for since January - that there is evidence of a past salty sea
on Mars," said Mike Baker, Chief Marketing Officer for Long John
Silver's, Inc. "We can't wait to celebrate NASA's
out-of-this-world success, and there's no better way to recognize
their giant accomplishments than with free Giant Shrimp for

On Monday, May 10, between the hours of 2 p.m. and 5 p.m., customers
can stop by any participating Long John Silver's restaurant and enjoy a
free Giant Shrimp (one piece per customer).

Long John Silver's President Steve Davis sent a personal letter to
NASA Administrator Sean O'Keefe, congratulating NASA on their

"We've been following the Mars Exploration project since the beginning,"
Davis wrote, "and we've been anxiously awaiting word of evidence of an
ocean on Mars. The rovers have been extremely busy since they arrived
on Mars - they've had 'plenty of things on their plate.' Now, with the
discovery of ocean water, America can add one more thing to its plate -
free Giant Shrimp."

Davis ended the letter by writing, "This is one small step for man, and
one giant leap for Giant Shrimp." He also again expressed interest in
Long John Silver's becoming the first seafood restaurant on Mars.

Baker added that the Giant Shrimp giveaway is the perfect way to
celebrate NASA's historic discovery, which has taken place at the same
time Long John Silver's Giant Shrimp introduction has been one of the
most successful product launches in company history.

"NASA is making history on Mars and Long John Silver's is making history
here on earth," added Baker. "Our faith in NASA has paid off. Their
giant accomplishment calls for Giant Shrimp."

The new Giant Shrimp are the largest shrimp Long John Silver's has ever
served. They feature the great-tasting secret batter that has made Long
John Silver's famous for fish, shrimp and chicken for 35 years.

Every person in the U.S. will have an opportunity to obtain one free
Giant Shrimp at participating Long John Silver's restaurants in the
United States. Redemption will take place on Monday, May 10, 2004,
from 2 p.m. until 5 p.m., local time, while supplies last. Customers
can use the store locator at www.ljsilvers.com to find their nearest
Long John Silver's locations.

Long John Silver's, Inc. based in Louisville, Kentucky, is the world's
most popular quick-service seafood chain specializing in a variety of
seafood items including batter-dipped fish, chicken, shrimp and

Inspired by Robert Louis Stevenson's classic Treasure Island, Long
John Silver's, Inc. was founded in 1969 in response to growing
consumer demand for quick-service seafood. Today, there are more
than 1,250 Long John Silver's, Inc. restaurants worldwide serving
nearly four million customers each week. Long John Silver's, Inc.
is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world's largest
restaurant company in terms of system units with more than 33,000
restaurants in more than 100 countries and territories.
Received on Thu 25 Mar 2004 12:22:13 PM PST

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